An Energy Diet for Power-Hungry Household PCs
In its drive to go green, the technology industry has so far focused mainly on big targets like corporations and especially computer data centers, the power-hungry computing engine rooms of the Internet economy.
Next come the hundreds of millions of desktop and laptop personal computers in households worldwide.
Microsoft, the nonprofit Climate Savers Computing Initiative and a start-up called Verdiem are combining to put a spotlight on the energy-saving opportunity in PCs, and distributing a free software tool to consumers to help them do it.
The potential savings in both dollars and pollution is huge, analysts say, when the estimated one billion PCs in use globally are taken into account. The research firm Gartner estimates that 40 percent of all carbon dioxide emissions resulting from information technology and telecommunications are attributable to PCs. Data center computers account for 23 percent, and the rest is attributable to printers and telecommunications equipment.
“If you are going to tackle climate change and curb energy use, you have to deal with consumer devices like PCs,” said Andrew Fanara, a product development expert in the Environmental Protection Agency’s Energy Star program, which promotes energy-efficient products and practices.
For more than a decade, the federal Energy Star program has developed voluntary power-management standards for PCs, and suppliers like Intel and Microsoft have steadily improved the energy efficiency of their chips and software. But Mr. Fanara estimated that less than half of PCs met those standards, in part because more energy-efficient hardware adds slightly to production costs.
“There are large potential savings beyond what Energy Star can do,” he said.
The free software, called Edison, is a consumer version of the PC energy-saving software sold to corporate customers by Verdiem, which is financed by Kleiner Perkins Caufield & Byers, a leading venture capital firm and an aggressive investor in green technologies, and other venture investors.
Verdiem, based in Seattle, has 180 corporate and government customers, including Hewlett-Packard, which bundles Verdiem’s Surveyor program on its desktop PCs sold to corporations. Though he will not disclose sales figures, the company’s chief executive, Kevin Klustner, says revenue should triple this year.
There are other free tools for calculating and managing PC power consumption, including the E.P.A.’s EZ Wizard, CO2 Saver and a Google energy-saving gadget. But Edison allows the user more flexibility, especially in making the settings as stringent as they want, analysts say.
If a user sets the software to put the machine in a “deep sleep” mode after a few minutes of not hitting a keystroke, the hard drive powers down and the PC sips just 5 percent of its normal energy consumption.
That kind of energy diet is far from standard practice in homes and offices. Half of all electricity consumed by a standard PC is wasted, according to environmental and industry studies.
Household electricity bills could also be trimmed by $20 to $95 a year for each PC, depending on local power costs and the kind of PCs in use, said Mr. Klustner. “What we’re trying to do is raise the visibility of the power consumption problem on the PC desktop and really bring power management to the masses,” he said.
The Climate Savers group, which includes major technology companies and environmental groups, has set a goal of reducing carbon dioxide emissions from computers by 54 million tons by 2010. That is the equivalent of the yearly pollution from 11 million cars. The goal includes data center computers and PCs, and about half of all PCs are consumer machines.
“This kind of energy-saving technology for consumers is a key ingredient in moving toward that goal,” said Rob Bernard, chief environmental strategist for Microsoft.
The companies said that the Edison software would be available to download on Wednesday from the Web sites of Verdiem (verdiem.com), Microsoft (microsoft.com/environment), and Climate Savers (climatesaverscomputing.org).
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Security News from Black Hat
August 2-7, 2008
Microsoft announces new programs to help protect customers and joins the conversation about emerging security trends and issues at the Black Hat USA 2008 technical conference.
Microsoft Releases SQL Server 2008
Customers and partners worldwide confirm mission-critical applications, enterprise-class data warehousing support.
REDMOND, Wash. — Aug. 6, 2008 — Microsoft Corp. today announced the release to manufacturing of Microsoft SQL Server 2008, the new version of the company’s acclaimed data management and business intelligence platform. This version of SQL Server provides powerful new capabilities such as support for policy-based management, auditing, large-scale data warehousing, geospatial data, and advanced reporting and analysis services. SQL Server 2008 provides the trusted, productive and intelligent platform necessary for business-critical applications.
“Microsoft developed this release of SQL Server with the customer in mind,” said Ted Kummert, corporate vice president of the Data and Storage Platform Division at Microsoft. “SQL Server 2008 is the only major database that includes comprehensive, tightly integrated functionality for data management as well as advanced business intelligence out of the box. By offering a complete solution, we save customers time and money and allow them to focus on deriving the most value from their data assets.”
With more than 450,000 customer and partner downloads of SQL Server 2008’s community technology previews (CTPs), more than 75 large-scale applications already in production and more than 1,350 applications being developed by nearly 1,000 independent software vendors (ISVs) on SQL Server 2008, it’s clear that customers and partners are excited about the capabilities now available in SQL Server 2008. Tim Whitehorn, founder and chief executive officer of event management software provider ServiceU Corp., said, “We selected SQL Server 2008 because we can entrust it with our critical business applications. SQL Server 2008 is highly secure and reliable, and offers the best value on the market today. In addition, it accelerates the time frame for deploying new features and enhancements, and that to us makes SQL Server a winner.”
A number of enterprise customers from various industries are testing SQL Server 2008 including Clear Channel Communications Inc., Fidelity Investments, Hilton Hotels Corp., Simon & Schuster Inc., Siemens AG and Xerox Corp., among many others.
SQL Server has been well-received in the analyst community. Noted Forrester Research Inc. analyst Noel Yuhanna wrote in a January 2008 report, “The Forrester Wave: Information-As-A-Service, Q1 2008,” “Microsoft is (one of) the only vendor(s) with top enterprise search and business intelligence reporting capabilities. It offers strong support for aggregation, summarization, search engine and dashboards. Transactions across distributed data sources and long-running transactions are also strengths for Microsoft.”
SQL Server is an industry leader in both scalability and performance. It is the first and only database management system to be proven capable of delivering scalable results on TPC-E, the Transaction Processing Performance Council’s (TPC) newest and most challenging online transaction processing (OLTP) benchmark, with 13 published benchmarks to date.1 Seven benchmarks are published on Windows Server 2008 and SQL Server 2008 by multiple hardware vendors, demonstrating strong price-performance and performance results, including IBM Corp.’s new No. 1 performance result using SQL Server 2008 on a 64-core System x3950 M2 server.2 Also demonstrating the performance of SQL Server 2008, Unisys Corp. and Microsoft set a new extract, transform and load (ETL) performance record by loading 1 terabyte of data in less than 30 minutes using SQL Server 2008 Integration Services. In addition, SQL Server 2008 has proven its scalability in large-scale data warehousing, as demonstrated by its recent 10-terabyte TPC-H benchmark.3
“We saw a 35 percent improvement in throughput on the system that we upgraded to SQL Server 2008, with no code changes on our end,” said Gary Oberg, vice president of IT and development at Applied Discovery (a member of the LexisNexis group). “This translates straight to the bottom line for us, as the more documents we can upload, the more we can process.”
Microsoft is setting additional benchmark records with ISV solutions, including a world record on four-socket industry-standard blade servers in a three-tier SAP Sales and Distribution (SD) Standard Application Benchmark, and demonstrated the largest benchmark ever on the Siemens Teamcenter digital product life-cycle management solution, Microsoft Dynamics CRM, Microsoft Dynamics AX and the Camstar Manufacturing Execution System solution.
SQL Server is a key component of the Microsoft Application Platform, a suite of products and technologies designed to help customers build, run and manage dynamic business applications. SQL Server 2008 is available in the following editions:
| • | SQL Server 2008 Enterprise. SQL Server 2008 Enterprise is a comprehensive data management and business intelligence platform that provides enterprise-class scalability, data warehousing, security, advanced analytics and reporting support for running business-critical applications. With this edition, it is possible to consolidate servers and perform large-scale online transactional processing. |
| • | SQL Server 2008 Standard. SQL Server 2008 Standard is a complete data management and business intelligence platform that provides best-in-class ease of use and manageability for running departmental applications. |
| • | SQL Server 2008 Workgroup. SQL Server 2008 Workgroup is a reliable data management and reporting platform that delivers secure, remote synchronization and management capabilities for running branch applications. This edition includes core database features and is easy to upgrade to the Standard or Enterprise edition. |
| • | SQL Server 2008 Web. SQL Server 2008 Web is designed for highly available, Internet-facing Web-serving environments running on Windows Server. SQL Server 2008 Web provides the tools necessary to support low-cost, large-scale, highly available Web applications or hosting solutions for customers. |
| • | SQL Server 2008 Developer. SQL Server 2008 Developer allows developers to build and test any type of application with SQL Server. This edition features all of the functionality of SQL Server Enterprise but is licensed only for development, test and demo use. Applications and databases developed on this edition can easily be upgraded to SQL Server 2008 Enterprise. |
| • | SQL Server 2008 Express. SQL Server 2008 Express is a free edition of SQL Server that features core database functionality including all of the new SQL Server 2008 data types, in a small footprint. This edition is ideal for learning and building desktop and small server applications, and for redistribution by ISVs. |
| • | SQL Server Compact 3.5. SQL Server Compact is a free embedded database designed for developers and is ideal for building stand-alone and occasionally connected applications for mobile devices, desktops and Web clients. SQL Server Compact runs on all Microsoft Windows platforms, including the Windows XP and Windows Vista operating systems, and on Pocket PC and smartphone devices. |
Pricing and Availability
SQL Server 2008 is now available to MSDN and TechNet subscribers and will be available for evaluation download on Aug. 7, 2008. SQL Server 2008 Express and SQL Server Compact editions are available for free download today at http://www.microsoft.com/sqlserver. As previously announced, pricing for SQL Server will not increase with SQL Server 2008. More information is available at http://www.microsoft.com/presspass/presskits/sqlserver.
Paramount Pictures and Massive Launch First Branded Scavenger Hunt in Ubisoft’s “Tom Clancy’s Rainbow Six: Vegas 2”
In-game scavenger hunt promotes upcoming movie “Tropic Thunder” with interactive experience that engages and rewards gamers.
NEW YORK — Aug. 5, 2008 — Massive Inc., a wholly owned subsidiary of Microsoft Corp. and a leading network for video game advertising, Paramount Pictures and Ubisoft Entertainment have teamed up to create a first-of-its-kind dynamic in-game advertising promotion. To promote the upcoming film “Tropic Thunder,” the companies have placed an interactive scavenger hunt in “Tom Clancy’s Rainbow Six: Vegas 2,” published by Ubisoft, which encourages gamers to actively interact with the dynamic in-game campaign, take action from the clues, and get rewarded at the final stage of the hunt.
“This innovative scavenger hunt enables us to reward our target audience and give them a direct call to action to go see ‘Tropic Thunder,’” said Amy Powell, senior vice president of Interactive Marketing for Paramount Pictures. “We’ve had a track record of success working with Massive since the business started. This is taking our in-game advertising campaigns to the next level by making them interactive and actionable. Gamers are motivated to seek out the next ad, which is an amazing way for us to build awareness and excitement for our new release.”
Gamers see a series of nine branded “clues” within “Tom Clancy’s Rainbow Six: Vegas 2,” each leading them to the next clue, until they successfully reach the end of the scavenger hunt. Everyone who completes the scavenger hunt will receive an invitation to join Ubisoft’s VIP club and the chance to download a free digital VIP map for “Tom Clancy’s Rainbow Six: Vegas 2,” and will be entered into two prize drawings. In the first drawing held July 31, 25 winners received a “Tropic Thunder” Gift Pack: two tickets to “Tropic Thunder” and a “Tropic Thunder” T-shirt and hat.* The second drawing, on Aug. 22, will award one grand prize winner an Xbox 360 Elite system as well as a one-year Xbox LIVE subscription and a collection of Ubisoft’s upcoming video game releases.**
“This is a new and highly innovative use of dynamic in-game advertising and really demonstrates the creativity and marketing power of this medium,” said Cory Van Arsdale, CEO of Massive.
The scavenger hunt began on July 18 and will run through Aug. 25 to drive awareness leading up to the movie opening on Aug. 13.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorks Studios. PPC operations also include Paramount Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.
About Massive Inc.
Massive Inc., a wholly owned subsidiary of Microsoft Corp., is the creator of a leading network for dynamic video game advertising. The Massive Network offers advertisers the ability to engage an aggregated gaming audience in real time across multiple platforms. Over 200 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate revenue through dynamic in-game advertising, enabling them to fully realize the value of their content while preserving and enhancing the game experience. Massive’s technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. More information can be found online at http://www.massiveincorporated.com.
Rockstar: GTA IV For PC in Nov
New York, NY – August 6, 2008 – Rockstar Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is proud to announce that Grand Theft Auto IV will be arriving on the PC on November 18th and 21st in North America and Europe, respectively.
“We are very excited to be releasing the PC version of Grand Theft Auto IV,” said Sam Houser, Founder of Rockstar Games. “The whole team is dedicated to bringing an amazing gaming experience to the PC. The game looks and plays beautifully on PC and we can’t wait for people to play it.”
Developed by series creator Rockstar North and set in Liberty City, the latest installment in the enormously successful Grand Theft Auto series features a painstakingly detailed and life-like city for players to explore; a rich, immersive narrative experience; an original soundtrack highlighting the cultural eclecticism of Liberty City; and newly expanded multiplayer just for the PC.
For more information please visit: http://www.rockstargames.com/IV
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