Microsoft Unveils Clothing Line

December 14, 2008 in Microsoft

OK, I admit that this one made me frown too. And admittedly, “clothing line” is a big word for what is basically a collection of retro-style T-shirts. The line is called “Softwear by Microsoft” and was designed by artist/rapper Common. The designs are said to be ‘reminiscent of the 80s and are meant to be another way to counter the Mac/PC adverts, designed to be an extension of the ‘I’m a PC’ ads campaign Microsoft is hoping will change the public’s opinion of the company.

“Softwear by Microsoft is a clothing line that taps the nostalgia of when PCs were just starting to change our lives,” a Microsoft statement reads. “With retro logos, classic photos, and geek-chic iconography, these pieces showcase the DOS days of the software company that now connects over a billion people.”

 

The “Softwear by Microsoft” is set to hit stores in the US on December 15th. More information & a view of the designs visit the Microsoft Softwear by Microsoft site.

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Tags: Clothing Line, Microsoft, Microsoft, Softwear